‍How Wellworks For You Drives Employee Engagement 

The data on wellness programs is clear. Done well, they reduce healthcare costs, improve biometric outcomes, and build a culture where employees feel invested in their own health. Done poorly, they’re generic and ineffective, worst case, they go unused. 

The difference is in driving the right kind of engagement, the kind that’s rooted in data and actionable strategies. 

Why engagement strategies are the foundation of program success 

HR leaders know their people and understand their workforce's culture, priorities, and pain points better than anyone. What Wellworks For You brings is expertise in wellness program design:  

• What drives participation 

• How to structure incentives 

• How to build a communications strategy to reach people 

That partnership is where effective programs are built. 

How we approach engagement 

Outreach that reflects your population 

Effective communications meet employees where they are in their wellness journey.  Someone who has never interacted with the program needs a different message than a  consistent participant. We build segmented, behavior-based outreach that ensures  communications are relevant to the person receiving them, whether that's someone who  clicked last week or someone who hasn't engaged yet this year. 

Incentives and program design that work together 

Incentive structure is one of the most important levers in driving engagement. The  incentive needs to be meaningful, the program requirements need to feel attainable, and  there should be no hidden cost to the participant that creates a barrier before they even get  started.

Your Wellworks account manager works with you to build a program blueprint where all of  those elements align. When the incentive is compelling, the deadline is clear, and the path  to completion is straightforward, participation follows. 

We often ground program design in preventive care. A health risk assessment paired with a  meaningful premium discount creates strong motivation, generates valuable population  health data, and drives measurable outcomes across the metrics that matter most to  employers and employees alike. 

A program that grows with your workforce 

A new program should be easy to understand and act on immediately. As engagement  builds, the program can build with it. We think carefully about what complexity is  appropriate at each stage, so the program feels accessible, not overwhelming, and never  stagnant. 

We also factor in what already resonates with your workplace culture. Your employees' interests and existing habits are a foundation we build on, not something we work around. 

Structured communications across every channel 

Wellworks maps your full communications strategy, so you're not guessing about how or  when to reach your population. 

Our Strategic Engagement Email approach is a multi-touch, behavior-based series.  Rather than a single program reminder, employees receive a sequence of short, targeted emails. Depending on engagement employees receive follow-ups with various reasons to act.  

According to Mailchimp research, segmented campaigns achieve 14.31% higher open rates and per Blueshift's trigger-based marketing benchmark report, triggered emails drive click rates of 7.06% compared to just 1.24% for standard blasts. 

Email is one channel. Depending on your workforce, the right strategy might also include physical mailers, text messaging, push notifications, digital signage, phone outreach, or video. A healthcare system, a corporate office, and a manufacturing facility each need a different approach. We build for your people specifically. 

Measurement that reflects reality 

Every communication and program element is tied to measurable goals. We track performance, report transparently, and help you interpret results in context. Reaching an unengaged population looks different in the data than maintaining an already-active one, and understanding the difference is part of what we do.

What this looks like in practice 

Wellworks customers achieve employee engagement rates as high as 96%. And long-term average across our top customers is 75%, well above industry standards.  

More than a participation number, that represents employees taking action, understanding their health, and building habits that hold. And it represents HR teams with the data to show leadership their investment is working. 

"This program is motivational to me, and the incentives provided are worth it. I would  absolutely recommend this program to a struggling coworker." 

-- Bill, Wellworks participant 

Wellworks For You Wellness Program Are Built to last 

Programs that sustain high engagement over time are designed to evolve. As your population grows and the program matures, your Wellworks account manager stays in it with you: refining the communications mix, expanding incentive structures, and making sure the program keeps pace with where your employees are. 

You know your people. We know wellness. Together, that combination works.

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