Corporate wellness programs in the United States make up an estimated $8 billion industry. This number is projected to rise another 7.8% by 2021. Why the exponential growth?
Consider this: only one in three adults in the U.S. engage in the recommended amount of physical activity they should each week. Plus, most Americans exceed the recommended intake levels of calories from solid fats, added sugars, refined grains, sodium, and saturated fat. Knowing this, the interest in corporate wellness programs should make more sense. So, what factors contribute to creating the best wellness program to counter the above obstacles to healthy living?
What Similarities Do the Best Wellness Programs for the Workplace Share?
In addition to missing physical and nutritional benchmarks in the U.S., there are other health issues that are problematic to employers. According to the U.S. Department of Health and Human Services, obesity-related illness, including chronic disease, disability, and death, totals an approximate annual cost of $190 billion. These illnesses naturally creep into the workplace, causing company healthcare costs to skyrocket.
Can workplace wellness programs truly combat high healthcare costs and improve overall health and wellness? You bet! There are, however, a few essentials that help seal the deal.
The most successful corporate wellness programs are comprehensive and customizable. With the corporate wellness market becoming more saturated, cookie-cutter employee wellness programs won’t stand a chance. Data continues to show that employee participation in workplace wellness programs relies heavily on a set of specific components.
The most successful types of wellness programs share the following factors:
- More Personalization
At Wellworks For You, we realize the power and potency that comes from zeroing in on what your employees really want and need rather than carrying out what only you think will work. Specifically, one of the major sources of stress for employees is personal finances. Knowing this, companies can benefit by incorporating money management as part of their stress management/wellness structure. To discover what wellness means to your employees, send out a confidential email survey so you can use the findings to customize your wellness program.
- Continuity in Messaging
In addition to the individual needs of employees, upholding the integrity and messaging of the company is a top priority. The elements you include in a wellness program, wellness challenges, preventative screenings, lunch and learns, should reflect the overall culture, vision, and branding of the work environment. Disjointed messaging and offerings that are devoid of company culture will be lost on employees. As a result, these will likely diminish involvement. Strong and consistent messaging often results in more participation.
- Effective Communication
If no one knows about wellness programs at work, how can they become involved? Much like consistency in messaging, it’s also important to find and capitalize on the right kind of communication. Do your employees prefer email correspondence? Texts? A wellness calendar? Would a monthly morning update over coffee, fruit, eggs, and yogurt help get the wellness message out? You will likely want a combination of communication tactics. Many companies love the Wellworks For You online wellness portal for this very reason. Employers can communicate the latest wellness events, and employees have 24-hour access to find out how they can get involved.
Not only do the best wellness programs share certain structural aspects; they often also share these common benefits:
- Reduced absenteeism
- Improved productivity
- Increase in overall employee morale
- Lowered health care costs
- Decreased modifiable illnesses and diseases
If you’d like to learn about additional benefits and examples of corporate wellness programs, Wellworks For You can help! We offer a comprehensive menu of researched and proven employee wellness programs. We are committed to helping companies just like yours to improve the overall health and wellness levels in your workplace.
To get started, contact us here or call us any time at 800-425-4657.