Situation
A leading, long-standing midwestern construction company came to Wellworks For You looking to implement a wellness program to span their locations across numerous states. In addition, they needed a program that would improve the overall wellness of their population of blue-collar employees and spouses while decreasing employee and spouses’ risk for chronic modifiable disease.
Wellworks identified that creating a wellness program fit for both field employees and corporate employees would require creativity and customization to ensure participants got the most out of their wellness program without sacrificing time or energy.
Results
By tailoring the communication strategy to what worked for this group, adjusting the reasonable alternative standard, and steadily increasing the incentive from Year 1 to Year 5, engagement grew by 26% from Year 1 to Year 5. This drive-in participant engagement led to a significant improvement in overall population biometrics.
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